Sprinklr is an enterprise platform for social media management, social listening and customer care, and it's built and priced for large teams. On G2, the average time to set it up is 2 months for Sprinklr Social and 4 months for Sprinklr Insights. Two complaints that come up in its reviews are cost and complexity. One reviewer on G2 points to "a high total cost of ownership, and the complex add-on licensing structure," and another says "they usually increase the price significantly every year."
Since 2025, there's also no smaller way to buy it. Sprinklr stopped selling its self-serve plans, so the only way in is a sales demo, with no public price or free trial. The last price Sprinklr published was $199 per seat a month on annual billing for social media management. Six of the eight picks below publish a price and offer a free trial, so you can try an alternative to Sprinklr without booking a demo.
We picked eight Sprinklr alternatives, each the best for a different job:
- Emplifi is the best for one vendor covering social, listening and care, from $1,249/mo for social, with listening and care quoted.
- Sociable AI is the best for finding your brand in Instagram Reels, from $1,740/mo for social listening.
- Brandwatch is the best for enterprise social listening, priced by quote.
- Mentionlytics is the best for affordable social listening, from $49/mo billed annually.
- Vista Social is the best for the highest user ratings, from $79/mo billed annually.
- Zoho Social is the best for the lowest cost, with a free plan and paid plans from $10/mo billed annually.
- Sendible is the best for unlimited users, from $30/mo billed annually.
- NapoleonCat is the best for comment moderation, from $79/mo billed annually.
What Sprinklr costs and what it sells
Sprinklr sells four products.
- Sprinklr Social is publishing, the inbox and reporting. The last self-serve price, on Sprinklr's pricing page in January 2025, was $199 per seat a month on annual billing or $249 monthly. Bundled with customer service it was $299 per seat on annual billing or $359 monthly.
- Sprinklr Insights is social listening, priced by quote.
- Sprinklr Service is customer care.
- Sprinklr Marketing is campaign planning and advertising.
New self-serve sales and the 30-day trial ended in early 2025, and existing self-serve customers kept access until April 30, 2026. Every plan now goes through a demo. Sprinklr's own notice read "Self-Serve products have been discontinued. This enables us to focus our innovation efforts on our Sprinklr Enterprise platform offering," and its annual report describes "an increased focus on top-tier enterprise customers."
The best Sprinklr alternatives
Emplifi is the best for one vendor covering social, listening and care
Emplifi gives you social media management, social listening and social customer care from one vendor, which makes it the closest like-for-like replacement for Sprinklr. It covers Sprinklr Social, Sprinklr Insights and the social side of Sprinklr Service.
Social starts at $1,249/mo on Emplifi's pricing page, with unlimited users and unlimited owned profiles. The starting price is public, but there's no trial, and every plan button books a meeting. Listening is an add-on and care is quoted separately, so the full like-for-like setup costs more than $1,249. Emplifi is rated 4.4 on G2 from 382 reviews.
If you're moving off Sprinklr, Emplifi offers a dedicated migration team and "a special offer to help with the cost of conversion". The terms of that offer aren't published.
Hootsuite Enterprise is the runner-up for the same one-vendor coverage, with full listening from Talkwalker, which Hootsuite bought in 2024. It's priced by quote. Hootsuite's self-serve plans start at $99 per user a month billed annually, but Talkwalker's full listening, Instagram included, is Enterprise-only. Hootsuite is rated 4.3 on G2 from about 7,500 reviews.
Sociable AI is the best for finding your brand in Instagram Reels
Sociable AI lets you search your brand and see the Instagram Reels it shows up in, even when the caption never names it, and it handles the replies to comments, mentions and DMs on your own accounts. That covers the Instagram side of Sprinklr Insights' listening and the engagement side of Sprinklr Social.
Sprinklr's own help center says its Instagram listening "is restricted to Hashtags," so a Reel that shows your product without a hashtag you track never reaches Sprinklr. There's also no history from before the day you add a hashtag. The other listening tools in this article collect Instagram posts in the same few ways:
- Posts under hashtags you track. Meta allows 30 hashtags per account in a rolling week and returns only posts from the last 24 hours.
- Posts from Business and Creator accounts you name.
- For Talkwalker, Hootsuite and Emplifi, a fixed catalog of accounts on top of that, 150,000 for Talkwalker and Hootsuite and about 9 million for Emplifi.
None of them can search all of Instagram by keyword, and in Sociable AI's data, around 9 in 10 Reels in which a brand is referenced never name it in the caption. Sociable AI is the only tool here with a published price that finds your brand in Instagram Reels by looking at the video itself.
Here's what Sociable AI covers on your own accounts:
- Comment replies on Instagram, Facebook and TikTok.
- Mention replies on Instagram.
- DM sequences on Instagram and Facebook, for comment-to-DM and incoming DMs.
We draft each comment and mention reply and you approve it before it posts. DM sequences run automatically.
Every Sociable AI plan is billed monthly and comes with a 14-day trial:
- Social listening is on Scale at $1,740/mo.
- Comment, mention and DM automation start on Growth at $95/mo.
- Pro at $299/mo removes Growth's monthly caps on DMs and comment replies.
Brandwatch is the best for enterprise social listening
Brandwatch gives you Consumer Research, an enterprise listening tool with an archive that goes back to 2008. It's the closest match for Sprinklr Insights. Brandwatch also sells social media management, the former Falcon.io, but neither product has a published price, which is why Emplifi rather than Brandwatch is the one-vendor pick.
Brandwatch doesn't publish prices or offer a trial, and the two products are sold separately through a demo. Brandwatch is rated 4.4 on G2 from 730 reviews.
On Instagram, Brandwatch collects posts by the hashtags you track, as Sprinklr does, plus posts from the Business and Creator accounts you choose, so a brand search only covers posts that came in through those hashtags and accounts.
Two runners-up also sell enterprise listening by quote:
- Talkwalker, now part of Hootsuite, tracks "30,000+ brand logos" in images and video, but on Instagram it only sees the posts it has collected by hashtag, from added accounts and from its 150,000-account catalog. Talkwalker is rated 4.3 on G2 from 137 reviews.
- Meltwater adds news and PR monitoring and turns the speech in the Reels it collects into searchable text. The minimum contract is 12 months. Meltwater is rated 4.1 on G2 from about 2,700 reviews.
Mentionlytics is the best for affordable social listening
Mentionlytics is the cheapest listening tool here, from $49/mo billed annually or $59 monthly for 3 keywords and 5,000 mentions a month, and it covers the web, social networks and review sites. The $49 is a promotional price, and the list price is $58. It's a small-scale version of Sprinklr Insights.
You can try Mentionlytics for 14 days without a card. It's rated 4.9 on G2 from 115 reviews.
On Instagram, Mentionlytics collects posts by hashtag only and does not read captions, so it misses a post that names your brand in the caption but not in a hashtag.
Brand24 is the runner-up, one step up on price at $199/mo billed annually or $249 monthly for 3 keywords and 2,000 mentions a month. TikTok and YouTube start on the Team plan at $299/mo billed annually. On Instagram, Brand24 collects posts by hashtag, plus posts that tag your account, and its TikTok tracker page says it "will not capture" a brand that only appears in an image. Brand24 is rated 4.6 on G2 from 373 reviews.
Vista Social is the best for the highest user ratings
Vista Social has the highest rating of any tool here with more than 1,000 reviews, at 4.8 on G2 from about 1,100 reviews and 4.9 on Capterra from about 1,000. The other tools here with more than 1,000 G2 reviews are Zoho Social at 4.6, Hootsuite at 4.3 and Meltwater at 4.1. Vista Social does the job of Sprinklr Social, with publishing, an inbox and reporting.
Pricing starts at $79/mo billed annually or $99 monthly for 2 users and 15 profiles, with a 14-day trial, and the higher plans add users and profiles in set bundles. Listening is an add-on you switch on yourself at $75 to $250/mo, with no sales call.
The listening add-on collects Instagram posts by hashtag in the caption only. Keep in mind that X costs $29/mo extra on every plan, and the listening add-on doesn't cover TikTok.
Zoho Social is the best for the lowest cost
Zoho Social has the only free plan among the picks, covering 1 brand without TikTok or YouTube, and its paid plans start at $10/mo billed annually or $15 monthly, charged per brand. It stands in for the publishing and engagement side of Sprinklr Social.
The paid features also come with a 15-day trial. Zoho Social is rated 4.6 on G2 from about 3,000 reviews.
You'll need the Premium plan, at $40/mo billed annually or $65 monthly, for approvals and the full inbox, and there's no listening beyond keyword and hashtag columns, with no news or web coverage.
If publishing is the only job, RecurPost is the runner-up and cheaper still, at $7.50/mo billed annually or $9 monthly, charged per social account. It's a scheduler with an inbox for Facebook, Instagram, LinkedIn and Google Business, and its own Sprinklr page says it replaces Sprinklr Social "only for the publishing side." RecurPost is rated 4.7 on G2 from 65 reviews.
Sendible is the best for unlimited users
Sendible is the lowest-priced tool here with unlimited users on every plan, from $30/mo billed annually or $35 monthly for one workspace and 6 profiles. You pay per workspace, not per person. For example, a team of five and a team of fifteen pay the same for one workspace. It replaces the publishing side of Sprinklr Social, and its reply inbox covers Facebook, Instagram and LinkedIn.
Every plan has a published price, Enterprise included at $638/mo billed annually for 300 profiles, and the trial runs 14 days. Sendible is rated 4.5 on G2 from 905 reviews.
Sendible has no listening, and its inbox doesn't cover X or TikTok.
NapoleonCat is the best for comment moderation
NapoleonCat hides or replies to comments automatically, by rules you set, and its AI Assistant add-on at $29/mo flags and removes spam and hate speech. That's the inbox and moderation side of Sprinklr Social.
Every plan has a 14-day trial, and the price depends on the plan and on how many messages the inbox handles:
- Standard is $79/mo billed annually or $89 monthly, for publishing and reporting.
- The inbox starts on Pro at $89/mo billed annually.
- Auto-moderation starts on Expert at $119/mo billed annually.
NapoleonCat is rated 4.7 on G2 from 150 reviews. On the other hand, there's no listening, and it only collects data from the day you connect a profile.
Statusbrew is the runner-up. Its inbox also takes in Trustpilot and Yelp reviews, WhatsApp and LINE, which NapoleonCat's doesn't, at a flat price from $69/mo billed annually or $89 monthly, with a "No Price Hikes, Ever" guarantee. Statusbrew is rated 4.8 on G2 from 262 reviews.
Sprinklr alternatives compared
Here's how the eight picks and their runners-up compare on price, trial and the way each one finds Instagram posts:
| Tool | Best for | Price from | Free plan or trial | How it finds Instagram posts |
|---|---|---|---|---|
| Emplifi | One vendor for social, listening and care | $1,249/mo for social, listening and care quoted | No | Hashtags and a catalog of Business and Creator accounts |
| Sociable AI | Finding your brand in Instagram Reels | $1,740/mo (social listening) | 14 days | Search your brand; finds it in the video |
| Brandwatch | Enterprise social listening | Not published | No | Hashtags and named Business and Creator accounts |
| Mentionlytics | Affordable social listening | $49/mo annual | 14 days | Hashtags |
| Vista Social | Highest user ratings | $79/mo annual, plus $75/mo listening add-on | 14 days | Hashtags in the caption, with the listening add-on |
| Zoho Social | Lowest cost | Free, then $10/mo annual | Free plan, 15-day trial | No listening |
| Sendible | Unlimited users | $30/mo annual | 14 days | No listening |
| NapoleonCat | Comment moderation | $79/mo annual | 14 days | No listening |
| Hootsuite | Runner-up, one-vendor suite | $99 per user/mo annual, Enterprise by quote | 14 days | Same as Talkwalker, on Enterprise only |
| Talkwalker | Runner-up, enterprise listening | Not published | No | Hashtags, added accounts and a 150,000-account catalog |
| Meltwater | Runner-up, listening with PR monitoring | Not published | No | Hashtags and named profiles, plus speech in Reels |
| Brand24 | Runner-up, affordable listening | $199/mo annual | 14 days | Hashtags and tagged posts |
| RecurPost | Runner-up, lowest cost | $7.50/mo annual | 14 days | No listening |
| Statusbrew | Runner-up, comment moderation | $69/mo annual | 14 days | Hashtags, on Premium and up |
Find the Reels your brand is in
Sociable AI finds the Instagram Reels that show your brand, including the ones whose caption never names it. On your own accounts, we draft the replies to comments and mentions, and you approve each one before it posts.
Try Sociable AI and see which Reels your brand is in today.
FAQ
How much does Sprinklr cost?
Sprinklr has no public price. The last published self-serve price, in January 2025, was $199 per seat a month on annual billing. Today you get a quote after a demo.
Does Sprinklr have a free trial?
No. The 30-day trial ended with self-serve in 2025, and every plan now starts with a demo.
What is the cheapest Sprinklr alternative?
Zoho Social has the only free plan among the picks, and its paid plans start at $10/mo billed annually. The lowest paid price in this article is RecurPost at $7.50/mo billed annually.
Is RecurPost a good Sprinklr alternative?
For publishing and a basic inbox, yes. RecurPost has no listening or customer care, and its own Sprinklr page says it replaces Sprinklr Social "only for the publishing side."
Can Sprinklr track Instagram posts without a hashtag?
No. Sprinklr's help center says Instagram listening is restricted to hashtags, and it only collects posts from the day you add one. Sprinklr can spot a logo in a Reel it has already collected by hashtag, but it can't use a logo to find new Reels.
Who are Sprinklr's main competitors?
The tools sold the way Sprinklr is, as an enterprise suite covering publishing, inbox and listening, are Emplifi, Brandwatch, Hootsuite Enterprise with Talkwalker and Khoros. Meltwater and Talkwalker compete with Sprinklr Insights on listening.
