Brand24 starts at $199/mo billed annually, or $249 month to month, for 3 keywords and 2,000 mentions a month. Every self-serve plan went up $50 a month in early 2026 with the same keyword and mention limits, and Enterprise went from $999 to $1,499 a month.
Since October 22, 2026, Brand24 also charges extra when an account goes over its monthly mention limit, and it no longer refunds subscription fees.
We picked six Brand24 alternatives, each the best for a different job:
- BrandMentions is the best for web and social monitoring without overage fees, from $79/mo billed annually.
- Sociable AI is the best for finding your brand in Instagram Reels, with social listening from $1,740/mo.
- Awario is the best for brand monitoring on a small budget, from $29/mo billed annually.
- Brandwatch is the best for enterprise social listening, priced by quote.
- Syften is the best for Reddit and community monitoring, from $29.95/mo.
- Otterly.AI is the best for tracking your brand in AI answers, from $29/mo.
What Brand24 costs and what you get
Brand24 prices its plans by keywords and mentions a month, and the cheaper plans also cap how often it updates and how long it keeps your data.
- Individual is $199/mo billed annually, or $249 monthly, for 3 keywords, 2,000 mentions a month and 1 user, with updates every 12 hours and 1 month of history.
- Team is $299/mo billed annually, or $349 monthly, for 7 keywords, 10,000 mentions and unlimited users, with hourly updates and 12 months of history. YouTube and TikTok start here.
- Pro is $399/mo billed annually, or $499 monthly, for 12 keywords and 40,000 mentions, with real-time updates.
- Business is $599/mo billed annually, or $699 monthly, for 25 keywords and 100,000 mentions.
- Enterprise starts at $1,499 a month billed annually.
Whichever plan you pick, a new project starts with about 30 days of past data. Boolean search (AND, OR, NOT) is only on Business and Enterprise, and the developer add-on for pulling your mentions into other tools costs $149 a month extra. AI Visibility, which tracks how ChatGPT and other AI assistants describe your brand, is sold as an add-on inside Brand24 and as a separate product called Chatbeat, from $99 a month.
Our picks
BrandMentions is the best for web and social monitoring without overage fees
BrandMentions is the closest like-for-like replacement for Brand24. It prices its plans the same way, by keywords and mentions a month, covers the same kinds of sources (social networks, news, blogs, forums, video, podcasts and review sites), and comes with sentiment, alerts and reports.
The entry plan gives you more than Brand24 Individual for less:
- Starter is $79/mo billed annually, or $99/mo billed quarterly. There is no month-to-month option.
- It covers 5 keywords, 5,000 mentions a month and 3 months of history, against Brand24's 3 keywords, 2,000 mentions and 1 month at $199.
- Mentions update daily on Starter and hourly on Pro.
BrandMentions' pricing FAQ says "We will never charge you more than the price of the subscription plan you have chosen. If your account reaches its mentions limit, we will contact you to discuss a potential upgrade."
You'll need to upgrade if you want YouTube and TikTok. They start on Pro at $249/mo billed annually, or $299 monthly, for 20 keywords, 30,000 mentions a month and 2 users, where Brand24 puts them on Team at $299. The trial runs 7 days.
On Instagram, BrandMentions matches your keywords in posts, captions, Stories with text and comments, and you can add any public profile, including a competitor's. It reads text only, not logos or images.
Sociable AI is the best for finding your brand in Instagram Reels
Sociable AI lets you search your brand and see the Instagram videos in which it's referenced. It replaces the Instagram part of Brand24's monitoring.
Brand24 collects an Instagram post in three cases:
- It uses a hashtag you've registered, and Meta allows 30 per connected account.
- It tags your account.
- It comes from a profile you add and uses one of your keywords in the caption.
Brand24 says it won't catch a brand that appears only in a photo, and it searches what's said out loud in TikTok and YouTube videos but not in Instagram's. Brand24 and the other listening tools here find Instagram posts through hashtags, tags, accounts you add or words in the caption.
In Sociable AI's data on social listening for Instagram, around 9 in 10 Reels in which a brand is referenced never name it in the caption, so a caption search won't turn them up. Sociable AI watches the video itself and finds your brand in those Reels too. For teams that want the data in their own tools, the Search API goes through each Reel frame by frame and returns the brands in it.
Sociable AI is also the only tool here that finds Reels likely to go viral in their first hours and lets you comment on them early. We draft the comment, and you approve each one before it posts.
Here's how Sociable AI is priced:
- Social listening is on the Scale plan at $1,740/mo.
- Viral commenting is on every plan, from Growth at $95/mo.
- The Search API is priced by quote.
- Every self-serve plan has a 14-day free trial, and all plans are billed monthly.
Awario is the best for brand monitoring on a small budget
Awario is the lowest-priced tool here that does Brand24's job, and its entry plan collects far more mentions. Starter is $29/mo billed annually, or $49 monthly, for 3 topics and one user. A topic is one brand or subject with as many spellings and variations as you want, whereas Brand24 counts each spelling as one of its 3 keywords. Starter collects up to 30,000 mentions a month and keeps the latest 5,000 per topic, against the 2,000 a month Brand24 Individual collects. Awario lists no overage charges.
Keep in mind that Starter has no exports or PDF reports. Those start on Pro, at $89/mo billed annually or $149 monthly, which also raises you to 15 topics, 300,000 mentions a month and 10 team members. On Instagram, Awario only collects posts from Business and Creator accounts that use the hashtags you add, and it doesn't list TikTok or LinkedIn among its sources. The trial runs 7 days, and Awario doesn't refund partial use.
Mentionlytics is the runner-up, from $49/mo billed annually or $59 monthly for 3 keywords and 5,000 mentions a month. It adds TikTok and YouTube, which Awario doesn't list, and the trial runs 14 days. The $49 is a limited-time offer against a list price of $58. On Instagram, Mentionlytics collects posts by hashtag only.
Brandwatch is the best for enterprise social listening
Brandwatch is the step up from Brand24 in coverage. Its Consumer Research product searches an archive that goes back to 2008, finds logos in the images it collects, and covers Pinterest, broadcast and Asia-Pacific networks that Brand24 doesn't list. It's sold by annual contract.
Brandwatch doesn't publish prices, and every signup route leads to a demo. The one public price list is the rate card Brandwatch filed for UK government buyers, which starts Consumer Research at £10,800 a year for 5 searches. That's less than Brand24 Enterprise, which works out to about $18,000 a year. Though, what buyers pay is higher than the rate card. Vendr's data from 40 purchases puts the median contract at about $50,000 a year.
On Instagram, Brandwatch collects the hashtags you track and posts from the Business and Creator accounts you choose, and its logo search runs on those posts.
Two runners-up sit at the same end of the market:
- Talkwalker, now owned by Hootsuite, puts social, news and broadcast in one search and finds "30,000+ brand logos" in the images it collects. It's priced by quote.
- Meltwater is built for PR teams, with news, broadcast and podcast monitoring alongside a journalist database. Meltwater's own pricing guide puts Starter at about $10,000 a year. On Instagram, Meltwater collects by hashtag and monitored profiles, and it turns the speech in those Reels into searchable text.
Syften is the best for Reddit and community monitoring
Syften sends you each new match from Reddit, Hacker News, forums, Slack communities and GitHub as an alert within minutes, from $29.95/mo. Brand24 covers Reddit and forums, but it doesn't list Hacker News, GitHub or Slack communities.
- Entry is $29.95/mo for 3 community filters and 100 results a day, plus 1 web filter and a 7-day archive.
- Standard, at $49.95/mo, adds Slack alerts and AI filtering of noisy matches. X is a $40/mo add-on and YouTube a $20/mo add-on, both from Standard up.
- The trial runs 14 days with no card.
Syften replaces Brand24's alerts for community and web mentions, not its reports, since it has no sentiment, dashboards or reporting. It also doesn't cover Instagram, TikTok or Facebook. Syften is built for founders, marketers and support teams who want to see a Reddit or forum thread about them while it's still live, and on Reddit it aims for "at most a 1-minute delay."
Octolens is the runner-up, for SaaS and developer-tool teams that want AI-filtered alerts in Slack, by webhook or fed straight into their own tools. Pro is $159/mo billed annually, or $199 monthly, for 10 keywords, 15,000 mentions a month and unlimited seats, with a 7-day trial. On Instagram, Octolens reads captions that name your own brand, once a day.
Otterly.AI is the best for tracking your brand in AI answers
Otterly.AI tracks how ChatGPT, Google AI Overviews, Perplexity and Copilot mention your brand, from $29/mo for 15 prompts. Brand24 sells the same job as Chatbeat, from $99/mo.
You give Otterly.AI a set of prompts, and it runs them every day and reports whether your brand appears in the answer, the sentiment and which websites the AI answers cite.
- Lite is $29/mo, or $25/mo billed annually, for 15 prompts across those four AI engines. Claude, Gemini and Google AI Mode cost extra.
- Standard is $189/mo for 100 prompts.
Otterly.AI doesn't monitor social media or the web, so you'd pair it with one of the listening tools above.
Peec AI is the runner-up, from $95/mo for 50 prompts on 3 AI models of your choice. It also tracks AI shopping answers at product level and reports the traffic AI assistants send to your site.
Pricing compared
Here's how Brand24, the six picks and their runners-up compare on price, what the entry plan includes and the trial.
| Tool | Best for | Price from | Entry plan includes | Free trial |
|---|---|---|---|---|
| Brand24 | For comparison | $199/mo annual | 3 keywords, 2,000 mentions | 14 days |
| BrandMentions | Web and social monitoring without overage fees | $79/mo annual | 5 keywords, 5,000 mentions, 1 user | 7 days |
| Sociable AI | Finding your brand in Instagram Reels | $1,740/mo (social listening) | Scale: 30 seats, social listening | 14 days |
| Awario | Brand monitoring on a small budget | $29/mo annual | 3 topics, 30,000 mentions, 1 user | 7 days |
| Brandwatch | Enterprise social listening | Not published | 5 searches (UK rate card) | No (demo first) |
| Syften | Reddit and community monitoring | $29.95/mo | 3 community filters, 100 results a day | 14 days |
| Otterly.AI | Tracking your brand in AI answers | $25/mo annual | 15 prompts, 4 AI engines | Yes |
| Mentionlytics | Runner-up, small budget | $49/mo annual | 3 keywords, 5,000 mentions | 14 days |
| Talkwalker | Runner-up, enterprise listening | Not published | Not published | No |
| Meltwater | Runner-up, PR teams | About $10,000/yr | Not published | No |
| Octolens | Runner-up, community alerts | $159/mo annual | 10 keywords, 15,000 mentions, unlimited seats | 7 days |
| Peec AI | Runner-up, AI answers | $95/mo | 50 prompts, 3 AI models | Yes |
See which Reels your brand is in, then get your comment in early
Sociable AI lets you search your brand and see the Reels that reference it. Once you can see those Reels, the next step is being part of them while they're still climbing. In our data, comments left in a Reel's first hour earned about three times the likes of comments left a few hours later, and Sociable AI users have earned nearly 1.4 million likes this way.
Sociable AI monitors Reels across your niche in their first hours and flags the ones likely to go viral. We draft a comment that fits the post, you approve it, and the comment goes up while the Reel is still climbing.
Try Sociable AI and see which Reels your brand is in today.
FAQ
Does Brand24 charge for extra mentions?
Yes. Under the terms dated October 22, 2026, mentions over your plan's limit are billed as overage, and the fee goes automatically to your card. A partly used billing unit is charged as a full one. For existing customers it starts with the first billing period after November 5, 2026. Brand24 doesn't charge automatically for extra keywords.
How do I cancel Brand24?
You cancel through support, by Intercom chat or by emailing your account manager, since there's no cancel button in the app. Monthly plans have no commitment, but fees you've already paid aren't refunded. A fixed-term contract that isn't cancelled 30 days before it ends rolls into an open-ended one.
Does Brand24 have a free trial?
Yes. The trial runs 14 days on Pro features, with 10 keywords and 30,000 mentions, and no card is needed. Instagram and X are capped at 100 mentions a day during the trial, and trial data refreshes every 24 hours.
Who owns Brand24?
Prowly owns Brand24, and Prowly is part of Semrush. Prowly bought out the last minority shareholders and took Brand24 off the Warsaw stock exchange in 2026, and Adobe completed its purchase of Semrush on April 28, 2026. Semrush's own Media Monitoring app runs on Brand24, so it isn't an alternative.
Is Mention still available?
Mention is no longer sold as a standalone product. It stopped selling to new customers on July 1, 2026 after Agorapulse bought it, and Agorapulse now sells Agorapulse Listening in its place, priced by quote.
Is there a free Brand24 alternative?
Google Alerts is free and emails you when a new web page matches your keywords. It only covers pages Google indexes, so there's no Instagram, X or TikTok monitoring and no hashtag or account tracking.
