Search API

Search API for Viral Social Data

API-accessible social data enriched with keywords, brand, products, objects so you can query what's actually driving culture.

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Built for insight, innovation, and strategy teams

Search output snapshot

1 returned post preview

Period

last_24h

Posts

912

Total engagement

2,849,100

Top returned post

velocity 9.3likes 128,400comments 4,120https://instagram.com/reel/...

Transcript snippet

Generating play-by-play

queued...
Preparing frame-by-frame analysis...
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Product capabilities

Real-time social search

One workflow to search real-time social data and return structured, analysis-ready data.

  • Search by topics, brands, hashtags, keywords, captions, and detected objects.
  • AI video analysis captures what is happening visually, not just transcript text.
  • Structured outputs with velocity scoring and deep video summaries for fast decision-making.
Neon outline food scene reference
burgerfriessoda
#foodtok
McDonald's
Five Guys
brand: McDonald'sbrand: Five Guysobject: burgerobject: fries

Data validation

sociable ai result vs Them

Query example

Running club culture

Traditional provider

raw + transcript
{
  "query": "running club culture",
  "result": {
    "post_id": "1819f0d8-8af1-43dc-9ea8-6be3ac2c17c6",
    "platform": "instagram",
    "posted_at": "2026-02-08T06:12:44Z",
    "caption": "5AM run club in the city. Everyone showed up before sunrise.",
    "transcript_raw": "we met at 5am and ran five miles before work",
    "likes": 12108,
    "comments": 287
  }
}

Sociable Viral API

structured + video analysis
{
  "query": "running club culture",
  "result": {
    "postId": "1819f0d8-2b17-4a2e-9ab0-6416b6d4406a",
    "postedAt": "2026-02-08T06:12:44Z",
    "platform": "instagram",
    "postUrl": "https://www.instagram.com/reel/...",
    "media": {
      "videoUrl": "https://media.sociable.ai/posts/...mp4",
      "thumbnailUrl": "https://media.sociable.ai/posts/...jpg"
    },
    "performanceNow": {
      "likes": 12108,
      "comments": 287,
      "growthVelocity": 2.32
    },
    "performanceTrend": [
      { "time": "2026-02-08T06:30:00Z", "likes": 1102, "comments": 31 },
      { "time": "2026-02-08T07:00:00Z", "likes": 3420, "comments": 79 },
      { "time": "2026-02-08T08:00:00Z", "likes": 7214, "comments": 166 },
      { "time": "2026-02-08T10:00:00Z", "likes": 12108, "comments": 287 }
    ],
    "enrichment": {
      "contentSummary": "City run-club meetup content focused on routine, accountability, and post-run social ritual.",
      "whatHappensInVideo": "00:00 A wide shot shows runners arriving before sunrise at a city corner with reflective vests and blinking clip lights. 00:05 The camera moves past a folding table with water cups and bananas while people check watches and tighten laces. 00:11 A run-club lead points to a route map on a phone and explains that the group will split by pace. 00:16 On-screen labels mark easy, steady, and tempo groups as different packs begin jogging out. 00:23 The creator films side-by-side clips of two runners discussing breathing cadence and negative splits. 00:31 A mid-route segment shows a bridge crossing with steady footfall audio and light traffic in the background. 00:39 The camera focuses on watch screens showing live pace, heart rate zones, and elapsed distance. 00:47 A hydration stop appears with quick high-fives and one runner adjusting a knee strap. 00:56 The lead runner calls the final kilometer and the pack increases tempo together. 01:04 Finish area clips show cooldown walking, stretching, and post-run coffee orders. 01:14 The creator records a close-up recap explaining turnout growth, consistency, and accountability in the club format. 01:26 The final frame shows a group photo and next-week meetup details.",
      "keySignals": ["group runs", "pace groups", "recovery routine", "morning discipline", "community fitness"],
      "brandsMentioned": ["Nike", "Hoka", "On Running"],
      "topics": ["Fitness & Exercise", "Community Events", "Lifestyle Content"],
      "language": "English",
      "hasVoiceover": true
    }
  }
}

Case study

MenuData logoLive partner deployment

MenuData integrated real-time viral signals and targeted listening to identify which flavors, ingredients, and formats were truly accelerating earlier and with greater clarity.

MenuData feed 1

Top viral food posts

Highest-momentum food posts in the selected period, ranked by viral velocity.

Sample output

{
  "period": "last_24h",
  "totalPostsInPeriod": 912,
  "posts": [
    {
      "post_url": "https://instagram.com/reel/...",
      "posted_at": "2026-03-04T13:20:00Z",
      "velocity_score": 9.3,
      "engagement": { "likes": 128400, "comments": 4120 },
      "ai_enrichment": {
        "contentSummary": "Creator compares premium pistachio bars.",
        "whatHappensInVideo": "00:00 lineup ... 00:22 blind taste ...",
        "keySignals": ["pistachio", "taste test"],
        "brandsMentioned": ["Lindt"],
        "topics": ["Food & Beverage"],
        "language": "English",
        "hasVoiceover": true
      }
    },
    {
      "post_url": "https://instagram.com/reel/...",
      "posted_at": "2026-03-04T11:05:00Z",
      "velocity_score": 8.7,
      "engagement": { "likes": 91300, "comments": 2760 },
      "ai_enrichment": {
        "contentSummary": "Protein dessert meal-prep test.",
        "whatHappensInVideo": "00:00 prep ... 00:19 macro breakdown ...",
        "keySignals": ["high-protein dessert", "meal prep"],
        "brandsMentioned": ["Fairlife"],
        "topics": ["Nutrition"],
        "language": "English",
        "hasVoiceover": true
      }
    },
    "..."
  ],
  "morePostsInPeriod": 910
}

MenuData feed 2

Recent viral food posts by flavor

Flavor-level growth view with recent viral posts and AI enrichment.

Sample output

{
  "period": "last_7d",
  "flavors": [
    {
      "flavor": "Pistachio",
      "viralPostsInPeriod": 42,
      "growthVsPriorPeriodPct": 146,
      "avgVelocityScore": 8.4,
      "recentPosts": [
        {
          "post_url": "https://instagram.com/reel/...",
          "posted_at": "2026-03-03T19:02:00Z",
          "velocity_score": 8.9,
          "engagement": { "likes": 68420, "comments": 1810 },
          "ai_enrichment": {
            "contentSummary": "Flavor ranking and texture comparison.",
            "whatHappensInVideo": "00:00 intro ... 00:16 ranking ...",
            "keySignals": ["kataifi", "pistachio cream"],
            "brandsMentioned": ["Patchi"],
            "topics": ["Consumer Reviews"],
            "language": "English",
            "hasVoiceover": true
          }
        },
        {
          "post_url": "https://instagram.com/reel/...",
          "posted_at": "2026-03-03T15:41:00Z",
          "velocity_score": 8.1,
          "engagement": { "likes": 51210, "comments": 1210 },
          "ai_enrichment": {
            "contentSummary": "Cafe menu flavor launch reaction.",
            "whatHappensInVideo": "00:00 first bite ... 00:14 crowd reaction ...",
            "keySignals": ["menu launch", "dessert special"],
            "brandsMentioned": ["% Arabica"],
            "topics": ["Cafe Trends"],
            "language": "English",
            "hasVoiceover": true
          }
        },
      "..."
      ]
    }
  ]
}

MenuData feed 3

Recent posts by brands

Recent brand post activity for the selected period with consistent AI enrichment.

Sample output

{
  "period": "last_24h",
  "brands": [
    {
      "brand": "Trader Joe's",
      "postsInPeriod": 9,
      "viralPostsInPeriod": 2,
      "recentPosts": [
        {
          "post_url": "https://instagram.com/reel/...",
          "posted_at": "2026-03-04T09:11:00Z",
          "velocity_score": 8.1,
          "engagement": { "likes": 35200, "comments": 980 },
          "ai_enrichment": {
            "contentSummary": "Limited snack drop post performance.",
            "whatHappensInVideo": "00:00 shelf reveal ... 00:18 tasting ...",
            "keySignals": ["limited drop", "snack review"],
            "brandsMentioned": ["Trader Joe's"],
            "topics": ["Retail Food"],
            "language": "English",
            "hasVoiceover": true
          }
        },
        {
          "post_url": "https://instagram.com/reel/...",
          "posted_at": "2026-03-04T07:52:00Z",
          "velocity_score": 7.6,
          "engagement": { "likes": 24100, "comments": 640 },
          "ai_enrichment": {
            "contentSummary": "Quick recipe using branded ingredients.",
            "whatHappensInVideo": "00:00 ingredients ... 00:20 final plate ...",
            "keySignals": ["quick recipe", "ingredient spotlight"],
            "brandsMentioned": ["Trader Joe's"],
            "topics": ["Recipe Content"],
            "language": "English",
            "hasVoiceover": true
          }
        },
      "..."
      ]
    }
  ]
}
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